metriq vs Lifetimely

Lifetimely earned trust with Shopify brands by making lifetime value and cohort charts understandable. If you have ever presented “our 90-day LTV by acquisition month” to a co-founder, you know why that matters.

metriq is not an LTV cohort product. We are a paid media profit cockpit with AI guidance. Different week, different question.

The split

Lifetimely answers: Are we acquiring customers who pay back over time? Which months/cohorts look healthy?

metriq answers: Did yesterday’s ad spend make money after COGS? Which campaign is lying about ROAS?

Both matter. They are not interchangeable.

Comparison table

	metriq	Lifetimely
Core metric	Net profit / campaign margin	LTV, cohort payback
Time horizon	Daily / weekly operations	Monthly / quarterly strategy
Ad platforms	Meta, Google, TikTok (roadmap)	Not primary
AI assistant	Campaign Q&A	Not primary
Price entry	$19/mo	Tiered Shopify app pricing
Best stage	Active paid spend	Retention-focused scaling

When Lifetimely is the right tool

You are optimizing payback period and retention economics, not tweaking bids daily.

Your team debates CAC vs LTV in board meetings more than “which ad set to pause.”

You need cohort exports for investor updates and strategic planning.

When metriq is the right tool

You are in scaling paid spend and small targeting mistakes cost real money.

You suspect prospecting looks fine on platform ROAS but blended margin is flat.

You want actionable daily insights — scale DPA, pause retargeting, shift budget — not only charts.

Can you use both?

Yes, and many brands should. Lifetimely for strategic customer economics, metriq for tactical ad profitability. The mistake is using LTV dashboards to justify today’s bid changes without checking yesterday’s contribution margin.

Our recommendation

If your Slack argument this week was about cohort payback, start with Lifetimely.

If it was about whether Meta is actually profitable, start with metriq.

Pick the tool that matches the argument you are already having.