Meta · Google · TikTok · Shopify — unified Meta · Google · TikTok · Shopify

Stop reporting ROAS. Start knowing your profit.

Metriq connects your ad platforms and Shopify store in one intelligent dashboard. See true margin after every cost — then ask your AI analyst exactly what to do next.

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Built for Shopify brands

app.gometriq.com · dashboard

Live sync

Meta Ads ● Syncing

Google Ads Connect

Shopify Connect

TikTok Soon

metriq

Acme Ventures

MS0327 · Meta Ads

Main

▪Overview

◈Campaigns

✦AI Analyst3

▤Reports

◉Profit

Account

⊕Integrations

◈Billing

Sambhaw K.

● Pro Plan

Overview

Meta Ads · Last 7 days

📅 Last 7 days ⌄

⟳ Syncing

⚠Retargeting 7-Day at 1.8x ROAS — $680 spent, AI recommends pausing now✕

Spend

$4,280

▲ +12.4%

Revenue

$16,420

▲ +8.7%

ROAS

3.84x

▲ +0.3x

Net Profit

$6,353

After all costs

Purchases

342

▲ +41

Spend vs ROAS

Daily · Last 7 days

Spend

ROAS

ROAS by campaign

This period

DPA Catalog

5.1x

Lookalike 1%

4.8x

Summer Broad

4.2x

Retarget 7d ⚠

1.8x

💬 "Which campaign should I pause right now?"

Pause Retargeting 7-Day now. $680 spent at 1.8x vs your 3.84x average. Reallocate to DPA Catalog (5.1x). Est. profit recovery: $1,400+ this week.

Ask Metriq

Which campaign is wasting spend?

Pause Retargeting 7-Day. ROAS looks fine, but profit is negative after costs.

View analysis →

Works with

Meta Ads

Google Ads

Shopify

TikTok Soon

Pinterest Soon

300+

Shopify brands on Metriq

2.4×

Average ROAS improvement

3hr

Saved per week per brand

2min

To connect all platforms

Start your free trial Explore features

The problem

You're making budget
decisions on data
that's wrong.

Meta over-reports conversions by 30–40%

Platform ROAS doesn't subtract returns, COGS, Shopify fees, or shipping. You think you're at 4.2x. After real costs, you might be at 1.8x.

Four dashboards. Four contradictory numbers.

Meta says one thing, Google another, Shopify a third. Getting the full picture takes hours you don't have. And by then, the window to act has closed.

Slow decisions are expensive decisions

A bad campaign wastes $500 while you're still pulling the data together. Speed of insight is the difference between scaling profitably and burning money.

Metriq solves all three

One view. Real numbers. Instant clarity.

True profit after everything

Ad spend + COGS + Shopify fees + returns = your actual margin. Not Meta's number. Yours.

All platforms in a single dashboard

Meta, Google, TikTok and Shopify connected. Revenue attributed correctly. Updated every hour.

AI analyst that knows your account

Ask "why is my ROAS dropping?" — get an answer about your campaigns, not generic advice.

Daily insights at 8am, automatically

What to scale, pause, and test — before you've opened a single dashboard tab.

Connect your store free View pricing

Features

Built for the people making
the actual budget decisions.

Founders, CMOs, media buyers. People who need to know what's really working — not beautiful charts that don't help them decide anything.

01 — Connect

Every ad platform.
One intelligent view.

Meta Ads, Google Ads, TikTok, and Shopify talking to each other for the first time. Revenue attributed correctly across channels. Updated every hour, not once a day. 90 days of history pulled on day one.

Automatic hourly data sync across all connected platforms
Cross-channel attribution — no double-counting between Meta and Google
Campaign-level data, not just account totals

Meta Ads

$2,840 spend · 3 campaigns

● Live

Google Ads

$1,440 spend · 2 campaigns

● Live

→

Shopify

342 orders · $16,420 revenue

● Synced

Net Profit (unified)

$6,353

Platform says

4.2x

ROAS reported by Meta

Reality

35%

Net margin after all costs

True Profit Breakdown · 30 Days

Revenue (Shopify)+$16,420

Meta + Google spend−$4,280

COGS (35%)−$5,747

Shopify fees + returns−$640

Net Profit$5,753

02 — Calculate

The number your
accountant would agree with.

Enter your average COGS once. Metriq calculates true net profit daily — subtracting ad spend, Shopify transaction fees, returns, and cost of goods. The number your accountant would agree with, available before breakfast.

Per-campaign profitability — not just account-level
Profit trend vs revenue trend side-by-side
Automatic Shopify fee calculation (2.6% + 30¢)

03 — Analyse

A senior media buyer
on your account, daily.

Ask questions in plain English. Get answers that reference your specific campaigns, your actual spend numbers, and tell you what to do today — not what you might want to consider.

Every answer cites your real campaign names and figures
Daily auto-insights generated at 8am — before you ask
30–unlimited questions/month depending on plan

AI AnalystMS0327 · Live data

Analyzed your May account. ROAS is 3.84x on $4,280 — solid. But I flagged something you need to fix today.

Which campaign should I pause?

Pause Retargeting 7-Day now. $680 at 1.8x ROAS — 53% below your 3.84x average. Move that budget to DPA Catalog (5.1x). Est. profit recovery: $1,400+ this week.

Ask about campaigns, budgets, ROAS...

Try Metriq free for 14 days See integrations

How it works

From zero to clarity
in two minutes.

No agency. No developer. No 30-day onboarding. Just connect and understand your data.

Connect

OAuth login to Meta, Google and Shopify. Read-only. Under 2 minutes. No credentials stored.

Sync

90 days of historical data pulled immediately. Your full performance picture, before your coffee.

Analyze

Real profit, ranked campaigns, and three AI-generated insights tailored to your specific account.

Decide

Act on daily AI recommendations. Scale winners, stop losers. Close the dashboard and run your business.

Connect in 2 minutes See the dashboard

Real results

What happens when you finally
see the real numbers.

"I was reporting 4.8x ROAS to my investors. Metriq showed me my actual margin was 18% after COGS and fees. Painful week. Also the week I fixed everything."

James M.

FOUNDER · DTC SKINCARE · $2.4M/YR

After connecting Metriq, James discovered his three top-performing Meta campaigns were actually running at negative margins after COGS. He paused two and shifted budget to his only profitable campaign. Within 60 days, true margin improved from 18% to 34% on the same ad spend.

34%

True margin (was 18%)

60d

Time to see improvement

"The AI analyst is genuinely impressive. Asked why my CPC jumped 40% — it named the specific campaign, explained the audience overlap issue, and told me to consolidate three ad sets. Fixed in 10 minutes."

Sarah A.

HEAD OF GROWTH · D2C APPAREL

"We manage 14 Shopify clients. Metriq Agency replaced three separate tools and a weekly reporting assistant. Clients see white-label reports and think we're geniuses."

Raj K.

AGENCY OWNER · 14 BRAND CLIENTS

Join 300+ Shopify brands Read case studies

Pricing

Simple pricing.
No per-seat surprises.

One plan per business. All features included. 14-day free trial on all plans.

Starter

$19_/mo

For solo founders & small brands

1 ad account (Meta or Google)
Shopify integration
90-day data history
True profit calculator
30 AI questions/month
Daily auto-insights
Google Sheets sync
Multiple ad accounts

Start 14-day trial

Questions before you connect.

Does Metriq replace Meta Ads Manager or Google Ads?

No. Metriq reads your data and presents the full picture — including Shopify revenue and real costs. You still run and manage campaigns inside your ad platforms. Metriq is your intelligence layer: it tells you what's happening and what to do. You execute the changes in Meta or Google.

How does the AI analyst actually work?

Before answering any question, Metriq injects your real account data as context — campaign names, spend, ROAS, revenue, profit margins. Every answer references your specific numbers. It's not searching for generic marketing advice — it's analyzing your actual account, like a media buyer who has read your data before the meeting.

How is true profit calculated?

You enter your average COGS percentage once during setup. Metriq then calculates daily: Shopify revenue − Meta spend − Google spend − COGS − Shopify transaction fees (2.6% + 30¢) − returns = net profit. Updated every hour. Override the COGS at any time.

Is my advertising data safe?

Yes. Metriq connects via OAuth — read-only access. We cannot create, modify, or delete anything in your ad accounts. Credentials are never stored. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). We never sell or share your data with any third party.

Do I need a developer to set it up?

No. Setup takes under 2 minutes. Click Connect, authorize via OAuth in a popup, and your data appears. Zero code, zero pixels, zero developer required. If you can use Shopify, you can set up Metriq.

What platforms are connected right now?

Currently live: Meta Ads, Google Ads, and Shopify. TikTok Ads and Pinterest are coming in Q3 2026. You don't need all platforms connected to start — most brands begin with Meta + Shopify and add Google in the first week.

Can I cancel anytime?

Yes. Cancel from Settings → Billing with one click. No cancellation fees, no waiting period. Active until end of the current billing period, then stopped. Data retained for 90 days after cancellation, then permanently deleted.

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