Case studies
Real brands. Real profit.
How Shopify founders and agencies use metriq to see true margin and act faster.
Agency
How Raj K. Replaced Three Tools and a Reporting Assistant with Metriq Agency
A 14-client Shopify agency consolidated ad reporting, profit tracking, and client deliverables onto Metriq Agency — cutting stack cost and reclaiming a full day of ops work every week.
Consolidated three SaaS tools and weekly manual reporting into one Agency workspace
DTC Skincare
How James M. Doubled True Margin Without Increasing Ad Spend
A $2.4M DTC skincare brand discovered that 4.8x ROAS masked negative-margin campaigns. Within 60 days of connecting Metriq, true margin climbed from 18% to 34% on the same budget.
True margin improved from 18% to 34% in 60 days on unchanged ad spend